I work with jamdanis, continuous extra weft techniques, plain weaves and textures. I started working for the love of textile design, and now I would like to stretch myself further. However, the issue that bothers me is the industrial simulations of local techniques which are slowly killing the handloom market.A design by Chinar FarooquiTell us a bit about your brand vision?I would like to continue my search for beauty in textiles and dress.What does fashion mean to you?Fashion is a word I have not understood in its totality or rather have been kind of reluctant to think about.Why the name Injiri? What does it signify?Injiri signifies trade textiles.What do you want to portray through Injiri?For me Injiri is an Office Name Card Box expression of beauty that lies in classic textile designs of the country. The process of dress making also is enhanced using details of stitching thread, and use of several panels. It used to be a slow process, and therefore allowed one to work at leisure and smallest details were treated with immense involvement and spontaneity at the same time.It is said that there is a story behind each of your dress. It signified it’s origin to be Indian.

This is probably because most textile industry is geared to serving the big mass market.What is your future vision?I would love to be able to create more beautiful textiles for the global market. That way Injiri is quite different from mainstream fashion.A design by Chinar FarooquiWhat does Injiri represent to you?Injiri represent the best in Indian textiles to me. I have never looked at a trends magazine or inspirational magazine.Furthermore, spending hours with old pieces allows me to understand the beauty in them and I probably strive to achieve the same nostalgia in my designs -- the nostalgia of classicism, of being able to stop and think, of being able to love the textile for what it is rather than embellishing it with anything superficial. Talking to this correspondent, Farooqui speaks about her brand, inspirations and the intricacies that go behind her craft. Sometimes it is the story of the textile itself which is the story behind the dress.